From the desk of Jen

How Much Should an Etsy Seller Save for Taxes?

Published September 2, 2026

How Much Should an Etsy Seller Save for Taxes?

If you sell on Etsy and the word "taxes" makes your stomach drop, you're not alone — and the good news is the answer to "how much should I save?" is simpler than it feels. Let's take the mystery out of it.

The simple rule: set aside about 30%

A good rule of thumb for most small Etsy sellers is to set aside roughly 30% of your profit for taxes. Not 30% of your sales — 30% of your profit (what's left after fees and expenses). The easiest way to do it: every time money comes in, move about a third into a separate savings account and pretend it was never yours. Then tax time is a non-event instead of a panic.

Example: $1,000 in sales minus $380 in costs is $620 profit; 30% of that is $186 saved for taxes
An example, not your numbers — but run yours the same way.

Wait — profit, not sales

This is the piece that trips people up. You're taxed on your profit, not your total sales. So before you calculate anything, subtract:

What's left is your profit — and that's the number your 30% comes from. Track those expenses all year and your taxable profit (and your tax bill) shrinks.

The Money page in Maryn showing revenue, expenses and net profit
Mine lives in Maryn's Money page: revenue, expenses and what's actually left, so I never guess at profit.

What about the 1099-K?

You might get a 1099-K from Etsy, but here's the key thing: you owe tax on your profit whether or not you get the form. The form is just paperwork; earning is the trigger. So don't wait for a form to start setting money aside.

Quarterly taxes, briefly

If you'll owe more than about $1,000 for the year, the IRS generally expects you to pay estimated taxes four times a year instead of all at once. Your accountant can set the exact amounts — but if you've been saving your 30% along the way, the money's already waiting.

Maryn's tax summary report with a quarterly breakdown and estimated tax owed
The tax summary I print for my accountant — quarterly totals and an estimate of what I owe, straight from the numbers I already entered.
This is general education, not tax advice — rates and rules change and vary by state. Confirm current figures at irs.gov and check with a tax professional about your situation.

Make it automatic

The sellers who never stress about taxes aren't the ones with fancy software — they're the ones who set aside a little all year and know their real numbers. I put the whole simple system — the fees, the deductions, and a print-and-fill tracker — into a free kit you can grab in one click.

Cover of the free 15-Minute-a-Month Bookkeeping Kit for Etsy Sellers
The free kit: fees, deductions, taxes and a calm monthly routine.

Want the whole system done for you? Grab my free 15-Minute-a-Month Bookkeeping Kit for Etsy Sellers — the real fees, the deductions you're missing, and a simple tracker so tax season never surprises you again.

— Jen

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